I'm Sheron Kumar. I'm a PPC consultant in India and I help businesses figure out why their paid ads aren't working, and then fix it.
PPC stands for pay per click. Every time someone clicks your ad, you pay. The goal is simple: the people clicking should be turning into customers. If they're not, you're just paying Google or Meta for nothing.
That's what I fix.
Why PPC Is Harder Than It Looks
Running a PPC campaign isn't hard. Running a profitable one is.
Here's the thing most people don't tell you when you sign up for an ads account. The platforms are built to make you spend more money. They suggest bigger budgets. They recommend broad settings that reach more people. They push you toward automation that they control.
None of that is in your best interest by default. A PPC expert knows where to ignore the platform's suggestions and where to follow them.
Here's what actually needs to happen for your PPC to work:
Proper conversion tracking. If you don't know which clicks are turning into customers, you're flying blind. Most accounts I look at have broken tracking. I fix this first.
The right keywords. Showing up for the wrong searches burns money fast. You need to be showing up for searches from people who actually want to buy, not people who are just curious.
Good ad copy. The ad has to make sense to the person reading it. If it doesn't match what they were searching for, they won't click. If they do click but the page they land on is confusing, they leave.
Landing pages that work. The page someone lands on after clicking your ad needs to be clear, fast and convincing. A great ad with a bad landing page is like getting someone to walk into your shop and then having nobody at the counter.
Regular management. PPC is not a set and forget thing. It needs weekly attention. New tests, budget changes, cutting what's not working.
My PPC Services in India
Google Ads Management
Search, Shopping, Performance Max, Display and YouTube. All built around your goal, not Google's suggestions. Checked and improved every week.
Meta Ads Management
Facebook and Instagram ads that bring in new customers and bring back the ones who didn't buy the first time. Includes Conversion API setup so your tracking stays accurate.
Conversion Tracking Setup
I rebuild your tracking from scratch when needed. This includes your Google Tag Manager setup, Google Ads Conversion API and Meta CAPI. Accurate data is everything.
PPC Audits
Not ready for full management? I'll do a full audit of your accounts and give you a clear action plan. No pressure to hire me after.
Who I Work Best With
I'm a good fit for you if:
- You run a business in India and spend at least Rs 1 lakh a month on paid ads
- You've tried ads before and didn't see clear results
- You're a founder or marketing head who wants one expert handling your paid media
- You want someone who'll be straight with you, not just send pretty reports
I'm probably not the right fit if you want a one-time setup and no ongoing help, or if you're mainly looking for the lowest possible price.
Flat Monthly Fees, No Percentage of Your Budget
Most agencies in India charge you a percentage of how much you spend on ads. Usually 10 to 20 percent. That means when you spend more, they earn more. Even if the extra spending isn't working.
I charge a flat fee every month. My income doesn't change if your budget goes up. So I have no reason to push you to spend more. My only reason to keep you happy is by getting you actual results.