I'm Sheron Kumar. I'm a Meta Ads specialist in India and I manage Facebook and Instagram advertising for businesses that want real sales, not just likes and reach.
Meta is one of the biggest advertising platforms in the world. In India, it's massive. But running profitable Meta campaigns is a lot harder than it looks from the outside.
Most businesses either spend too broadly and get clicks from people who were never going to buy, or they set things up once and let them run without really managing them. Either way, the money doesn't come back.
I fix both of those problems.
Why Meta Ads Are Hard to Get Right
Meta has made their platform more automated over the years. That's great news for Meta. It's not automatically great news for you.
When everything is automated, what you still control becomes the difference between winning and losing. Here's what actually matters:
Who you're targeting. There are three groups you need to reach differently. Cold audiences who don't know you yet. Warm audiences who've seen your brand but haven't bought. And hot audiences who almost bought and just need a nudge. Each group needs different ads and different messaging.
Your creative. The ad itself is the biggest single factor in how your Meta campaigns perform right now. A bad creative kills a campaign even if everything else is perfect. I treat creative as a strategic decision, not a design task.
Your landing page. Getting a click is only half the job. If the page someone lands on is slow, confusing or unconvincing, you paid for nothing.
Your tracking. Since Apple's iOS changes, Meta's standard tracking misses a lot of conversions from iPhone users. That makes your ROAS look better than it really is, and your campaigns start optimising on bad signals. The fix is Conversion API, which I set up for every single client.
My Meta Ads Services in India
Full Funnel Campaign Management
Managing all stages in Meta: cold acquisition, warm retargeting and re-engagement. Weekly optimisation, monthly reports and regular strategy calls.
Advantage+ Shopping Campaigns
For ecommerce brands, this is Meta's most powerful campaign type for product sales. I set it up with the right creative assets, product catalogue and budget controls so it actually works rather than spending blindly.
Conversion API Setup
I install Meta's server-side tracking for every client. This fills in the tracking gaps left by iOS and gives your campaigns real data to learn from.
Creative Strategy and Direction
I write creative briefs for every funnel stage. I review performance at the level of individual hooks and headlines, not just ad-level ROAS. If your creative is tired, I'll tell you before it kills your results.
Meta Ads Audits
A standalone review of your Meta account with a full written report and action plan. No obligation to hire me for management after.
Why Your Meta ROAS Might Be Lying to You
This is something most advertisers in India don't know about yet.
Since Apple's iOS 14 update, iPhone users can opt out of cross-app tracking. When they do, Meta can't track what they do after clicking your ad. That means if they go and buy something, Meta doesn't see it and doesn't count it as a conversion.
The result? Your real conversion numbers are higher than Meta is showing, but your campaigns are only learning from the conversions they can see. So they optimise based on incomplete data and start behaving in weird ways.
Conversion API is the fix. It sends conversion signals directly from your server to Meta instead of relying on the browser tracking that iOS breaks. I set this up for every client before we do anything else.