I'm Sheron Kumar. I'm a performance marketing consultant and I work with growing businesses in the UAE, UK, USA, Australia, Canada, Singapore and Europe.
I manage Google Ads and Meta Ads. I do it directly, not through a team. And I do it with a focus on results you can actually see and measure, not reports that look impressive but don't connect to your revenue.
Most businesses that come to me have tried paid ads before. They've worked with an agency or a freelancer. Results were unclear. Accountability was fuzzy. Reports arrived but nobody really explained what was working or why.
I fix that.
How I Approach Performance Marketing
I focus on results, not activity. There's a big difference.
A lot of consultants and agencies focus on activity. Campaigns launched. Ads running. Reports sent. Meetings attended. That feels productive but it doesn't tell you if your business is actually growing.
I focus on results. What's your cost per lead? What's your return on ad spend? Is it going up or down? Why? What are we doing about it?
Here's what that looks like in practice:
Strategy first, always. Before I change anything, I write down a clear plan. What are we trying to achieve? How will we measure it? What does success look like in month 3? This document exists before a single campaign goes live.
Tracking before spending. If your tracking is broken or missing, your campaigns can't learn properly. I fix this first. Always.
The full funnel, not just the ad. Your ads bring people to your site. Your site converts them. Both halves matter. I give feedback on your landing pages, your offer, your messaging, not just the ads themselves.
Honest numbers. I track total revenue versus total ad spend, not just what each channel claims to have generated. That gives you a real picture of what's working.
My Services
Google Ads Management
Search, Shopping, Performance Max, Display and YouTube. Full management with weekly reviews and monthly strategy calls.
Meta Ads Management
Facebook and Instagram across the full funnel. Cold audiences, warm retargeting, and past customers. Conversion API included so your tracking stays accurate after iOS changes.
Google and Meta Together
Running both as one connected strategy. I handle budget split, shared audiences, and report on blended performance so no channel is taking credit it doesn't deserve.
Landing Page Management
Ad-ready landing pages that are built to convert. Available as a standalone or included in Growth and Scale plans.
Performance Audits
A full review of your existing Google or Meta accounts with a written report and a prioritised action plan. No obligation to hire me after.
Why Businesses Outside India Work With Me
You always deal with me directly. No account manager. No relay chain. When you message me, I reply. When something changes in your account, I'm the one who noticed it.
I know how to adapt to your market. Running campaigns in the UAE is different from running them in the UK or the US. CPCs are different. Audiences behave differently. I adapt my approach for each market, not apply one strategy to everyone.
My cost isn't inflated like a local agency. I'm based in India. My operating costs are lower than a UK or US consultant doing the same level of work. That gap passes to you as better value for money.
Flat fees, not a cut of your budget. I charge the same flat fee each month regardless of how much you spend on ads. My income doesn't go up when your budget goes up. That's the way it should be.