I'm Sheron Kumar. I'm a performance marketing consultant based in India and I work with businesses that want real, measurable results from their paid ads.
Performance marketing is pretty simple when you break it down. You spend money on ads. You track what happens. You put more money into what's working and cut what's not. Then you do it again, a little better each time.
The problem is most agencies in India don't actually do that. They run your ads, send you a report once a month, and call it done. The report is full of numbers that sound good but don't tell you whether you actually made money.
I do it differently.
What Performance Marketing Actually Means
Performance marketing means paid ads where you can track the exact return on every rupee you spend.
For most businesses, that looks like this:
Google Ads: Someone searches for what you sell. Your ad shows up. They click. They buy. You can see exactly what that sale cost you.
Meta Ads: Someone scrolling Facebook or Instagram sees your ad. They're not searching for you but the targeting brings them to you. They click, learn more, and eventually buy.
Both together: Running Google and Meta as one connected system is where things get really powerful. Google catches people who are already looking. Meta finds people who aren't looking yet but would buy if they saw the right thing at the right time.
I manage all of this, either one channel at a time or both together.
What I Do That Most Consultants Don't
I fix tracking before I touch anything else. Bad tracking is the most expensive problem I find in almost every account. If your data is wrong, your campaigns learn from the wrong signals and waste money in smart-sounding ways. I fix your tracking setup before spending a single rupee.
I look at the full picture, not just the ad. Your landing page matters as much as your ad. If 1000 people click your ad and only 8 fill out the form, the problem might not be the ad. It might be the page they land on. I look at both and tell you which one to fix first.
I track total return, not just channel return. A lot of agencies show you ROAS numbers from Google and ROAS numbers from Meta and it looks great. But both channels often take credit for the same sale. I track your total revenue against your total ad spend so you get an honest number.
My Packages for India
Flat monthly fees. Not a percentage of your spend.
Google Ads Management
| Package | Management Fee | Ad Spend |
|---|---|---|
| Starter | Rs 40,000 / month | Rs 1L to 3L / month |
| Growth | Rs 60,000 / month | Rs 3L to 10L / month |
| Scale | Rs 1,00,000 / month | Rs 10L+ / month |
Meta Ads Management
| Package | Management Fee | Ad Spend |
|---|---|---|
| Starter | Rs 35,000 / month | Up to Rs 2L / month |
| Growth | Rs 50,000 / month | Rs 2L to 7L / month |
| Scale | Rs 70,000 / month | Rs 7L+ / month |
New clients start with a 2-week paid audit first. I go through your whole account, find what's wrong, and show you a clear plan before we agree to anything ongoing.
Types of Businesses I Work With
- Ecommerce and D2C brands spending on Google Shopping and Meta Ads
- Real estate businesses that need quality leads, not just a high volume of random enquiries
- Schools, colleges and coaching centres running admissions campaigns
- Healthcare and wellness clinics that need patient enquiries from the right people
- Software companies and agencies generating leads through paid search