I'm Sheron Kumar. I'm a PPC consultant and I work with businesses across the UAE, UK, USA, Australia, Canada and Singapore.
PPC is short for pay per click. You pay every time someone clicks your ad. The goal is to make sure those clicks are turning into customers. When they're not, you're burning money.
I help businesses stop burning money and start actually growing from their paid ads.
What I Mean by Specialist PPC
I only do paid media. Not SEO. Not content. Not social. Not PR. Just Google Ads and Meta Ads.
That sounds narrow but it's actually what makes the difference. Because I don't split my attention across ten services, I go much deeper into how these platforms actually work. I understand things that a generalist agency with a junior executive managing your account will miss.
Things like:
Why your automated bidding is working against you right now. How Apple's iOS changes made your Meta ROAS look way better than it actually is. When Google's Performance Max is quietly eating your Search budget. Why your ad costs go up every time your landing page loads slowly.
These aren't small things. They're the reason some businesses grow on paid ads and others just spend.
What I Manage
Google Ads
Search, Shopping, Performance Max, Display and YouTube. Full management from structure to bidding to copy. Weekly checks and monthly strategy reviews.
Meta Ads
Facebook and Instagram from top of funnel to retargeting. Conversion API setup included so your tracking is accurate, not just estimated.
Google and Meta Together
For businesses running both, I manage them as one system. Budget split between channels, shared audience signals, and reporting that shows blended performance, not just each channel patting itself on the back.
Conversion Tracking
Server-side tracking through Google Ads Conversion API and Meta CAPI. If your data is wrong, your campaigns will optimise toward the wrong things.
PPC Audits
A full review of your existing accounts with a written report and action plan. No obligation to continue after.
Why Businesses Work With Me Over a Local Agency
You get the expert, not their assistant. When you work with me there's no account manager in the middle. You talk to me. I'm the one who actually knows what's happening in your account at any given time.
My fee doesn't go up when your budget does. I charge flat monthly retainers. Not a percentage of your ad spend. Agencies who take a cut of your budget earn more when you spend more, whether it's working or not. That's backwards.
I know your market. I've run campaigns in the UAE, UK, USA, Australia and Southeast Asia. Each one is different. What works in Dubai doesn't automatically work in London. I adapt my approach for each market.
Good value for senior-level work. I'm based in India which keeps my costs lower than a UK or US consultant doing the same work. That saving goes to you without any drop in quality.