I'm Sheron Kumar. I'm a Google Ads specialist and I manage paid search campaigns for businesses in Dubai and across the UAE.
Dubai is one of the most expensive Google Ads markets in the world. A single click in real estate, legal services or financial products can cost AED 20 to 50 or more. That means the cost of a poorly managed campaign here is much higher than almost anywhere else.
I manage Google Ads directly for my Dubai clients. No agency team. No middlemen. Just a specialist managing your campaigns with real attention every week and reporting in plain numbers on what's returning.
What Makes Google Ads in Dubai Different
Running Google Ads in Dubai isn't like running them in India or the UK. A few things make it unique.
Cost per click is high. Competitive markets in Dubai have some of the highest CPCs in the world. Getting the setup right from the start matters a lot more here than in lower-CPC markets.
The audience is diverse. Dubai has residents from over 200 nationalities. Your audience might be Arabic-speaking Emiratis, English-speaking expats, Hindi-speaking South Asians, or all of the above depending on what you sell. Targeting the right people at the right time with the right language is a meaningful strategic decision.
Purchase cycles are longer in premium categories. Real estate, luxury goods, private education, financial services. These are high-consideration decisions. Your Google Ads need to support a multi-touchpoint journey, not just capture a one-click conversion.
Search behaviour varies by audience. How an Emirati searches for a property in Dubai is different from how a British expat searches for the same thing. Keyword strategy needs to account for this.
I've managed campaigns across all of these dynamics and I adapt my approach for each client's specific market.
What I Manage for Dubai Businesses
Google Search. High-intent ads for buyers in Dubai actively searching for your product or service. Keyword targeting adapted to your specific audience mix, whether English, Arabic or multilingual.
Performance Max. Google's automated campaign across Search, YouTube, Display and Gmail. Managed with proper asset group structure and audience signals so it doesn't just spend broadly.
Google Shopping. For Dubai retailers and ecommerce businesses. Product feed setup, bidding by margin and category performance tracking.
YouTube Ads. Video ads reaching Dubai audiences on YouTube. Good for building awareness and consideration in markets where the purchase cycle is longer.
Conversion Tracking. Full setup through Google Tag Manager and Google Ads Conversion API. In a high-CPC market like Dubai, knowing exactly what's converting is not optional.
Types of Dubai Businesses I Work With
Real estate. Lead generation for Dubai property developers, off-plan project launches and real estate agencies. Landing pages that qualify buyers by budget and timeline before the enquiry comes through.
Financial services. Wealth management, mortgage broking, insurance and fintech businesses targeting UAE residents. Quality-filtered lead generation with proper intent targeting.
Education. Schools, universities and training institutes attracting students and parents across Dubai and the wider GCC.
Healthcare. Patient acquisition for Dubai clinics, hospitals and specialist practices. Trustworthy campaigns with landing pages that make patients feel confident before booking.
Retail and ecommerce. Google Shopping for Dubai-based retailers selling locally in the UAE or shipping regionally.
Professional services. Business setup consultants, legal firms, accounting firms and HR agencies in Dubai. Lead generation with quality filters built in.
My Packages
Flat monthly retainers in USD, AED or GBP.
| Package | Management Fee | Ad Spend |
|---|---|---|
| Starter | $500 / month | Up to $3,000 / month |
| Growth | $750 / month | $3,000 to $15,000 / month |
| Scale | $1,200 / month | $15,000+ / month |