I'm Sheron Kumar. I'm a Google Ads specialist and I help businesses in Chennai get more from their paid search budget.
Chennai is one of India's most established commercial cities. Manufacturing, automotive, IT, healthcare, retail, education. The business community here is experienced and knows the difference between someone who knows what they're doing and someone who just talks a good game.
I'll keep this simple. I manage Google Ads directly for my clients. I check accounts every week, improve them regularly, and report on what actually matters. No fluff.
What Goes Wrong With Google Ads in Most Chennai Accounts
I've reviewed a lot of accounts from Chennai businesses. Here's what I find most often.
Ad spend going to searches that are too broad. Someone selling industrial equipment and showing up when someone searches for "equipment" with no qualifiers. A healthcare clinic showing ads to people three states away. A B2B business paying for clicks from students doing research with no purchase intent.
Keyword targeting and negative keyword management are the first things I fix. Then tracking. Then structure. Then creative. Then bidding.
In that order. Every time.
Google Ads Services for Chennai Businesses
Search Campaigns. Intent-based ads that show up for the right searches. Tight match types, strong negatives, proper ad copy testing and bid management that keeps your cost per lead where it needs to be.
Performance Max. Google's automated campaign type that spans multiple channels. I manage the asset structure and audience signals so it runs properly, not just on autopilot.
Google Shopping. For Chennai retailers and product businesses. Getting your products showing with images and prices in search results. Proper feed setup and bidding by category performance.
YouTube Ads. Building awareness with Chennai audiences before they start searching. Particularly useful for higher-consideration products and services.
Conversion Tracking. GTM setup, Google Ads Conversion API and event verification. Your campaigns learn from what actually converts, not what Google guesses might convert.
Chennai Industries I Work With
Manufacturing and industrial businesses. B2B lead generation for suppliers, component makers and industrial service companies. Targeting procurement managers and engineers with high purchase intent.
Automotive. Dealerships, service centres and auto parts businesses. Campaigns that drive showroom visits, test drive bookings and service appointments.
Healthcare. Patient acquisition for Chennai hospitals, specialty clinics and wellness practices. Campaigns that are compliant, trustworthy and focused on bringing in the right patients.
IT companies. Search campaigns for Chennai-based tech firms targeting domestic and international B2B clients. Quality filtering built into keyword and landing page strategy.
Education. Admission campaigns for Chennai schools, colleges, coaching centres and professional training institutes.
Retail. Google Shopping for Chennai retailers. Product-level ROAS tracking and feed optimisation.